"" wondermomo: UNDER.LIGNE by DOO.RI

Monday, August 2, 2010


Korean-American Doo-Ri Chung (of Doo.Ri) must likes dots in her names. For her lower-end line she stuck a dot right in there as well, naming it Under.Ligne. The collection was launched as a way for the designer to revisit the simple jersey pieces that she built her career on. With expert draping, cuts that are body-conscious yet never skin-tight, and a stylish yet always lady-like appeal... yes, it's just a teensy weensy bit Alexander Wang-like, but when it comes to infallible downtown outfits, you can't ever have enough!

So who is Doo-ri Chung? She’s the one who BEAT Phillip Lim to win the prestigious CFDA/Vogue Fashion Fund Award in 2006. That same year, she was also awarded Swarvoski’s Emerging Talent. So the lady’s skills as a fashion designer are widely recognised.
The daughter of Korean immigrant parents, Chung grew up inspired by the never-ending stream of clothing that cycled through her parents' dry-cleaning business. After receiving her degree from Parsons School of Design in 1995, Chung worked for Geoffrey Beene for six years, rising to the position of head designer. In 2001, Chung started a studio in the basement of her parents' shop. The business would remain there for the next four years.
Chung is best known for her work with fabric movement and unique draping.

Soft, jersey tops with marbled prints that resemble urban stains from the under.ligne Fall 2010 collection.

The cute and petite Doo-ri Chung previewing her under.ligne Fall 2010 collection.

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