"" wondermomo: September 2009

Wednesday, September 30, 2009

TRETORN Klippor Leather

As a brand Tretorn (now acquired by Puma AG) was registered in Sweden in 1911. The first Tretorn rubber footwear products, however, had appeared two decades prior, in 1891, made by the original factory known as Helsingborgs Gummifabrik. The name Tretorn is Swedish for “Three Towers”, a reference to the distinctive spires of that factory. Tretorn tennis balls have also been bouncing around the world's courts since1902. Today Tretorn reportedly carries a Royal Warrant, appointed by the King of Sweden. (Just in case you didn’t know all that.)
Combining a clean & simple aesthetic often associated with Tretorn, "Klippor" is a great wardrobe staple for adventures in the city & beyond. Some subtle metallic hardware aside, the rest of the sneaker is kept tonal (thanks to the construction using smooth & tumbled leather) & minimal, which worked out really nice.
Yeah, we wholeheartedly admit that we’re Swedophiles…
P.S. How amazing are these vintage (1930 ~ 1970) Tretorn ads?


It’s a plaid, plaid world…yes, plaid is back this Fall & not just for men :-)
This collarless cotton plaid blouse by New Zealand-born designer Rebecca Taylor makes a feminine statement with a flattering cut, slight balloon sleeves, & metallic lace trim. Pair it with skinny blue denims or black leggings for a prettied-up lumberjack look.

Tuesday, September 29, 2009

NEW ARRIVALS - Tuesday, 29 Sep

Get your fashion fix!
New Arrivals in at wondermomo & Whoop! from 3.1 Phillip Lim, Alice + Olivia, Joseph, Rebecca taylor, Trina Turk, John Varvatos, Scotch & Soda (Amsterdam), plus more!

[Image: Stereaotyp.es]

Monday, September 28, 2009

VANS VAULT 'Zapato Del Barco' Boat Shoes

Boat shoes (also known as Top-Siders, after the brand that made them popular, Sperry Top-Sider) started like a gentle breeze on the trend radar last year. Many thought they’d die down-- but guess again! The trend reached epidemic proportions & even strong brand Vans got on the boat with their own spin, the Zapato Del Barco. A part of Vans Vault (i.e., collections which tap into classic silhouettes & more sophisticated material), these hybrid footwear (part skate sneaker, part boat shoe) come in various colour ways including Cream & Navy. Most striking, however, is the use of classic plaid/tartan. These shoes gives off a casual, comfy, yet preppy & pulled-together look, on top of having the typical vulcanised sole we all know & love. Consider this trend well-anchored!

VANESSA BRUNO Sleeveless Dress

With its easy to wear shape & interesting party-ready details (centre silk panel, matte sequins trim), this Vanessa Bruno frock is the perfect LBD alternative for the woman who likes to mix it up.
Go glam with sky-high heels, or play it cool as a tunic over your favourite blue jeans & strappy sandals.

STEVE MADDEN 'Steven Alyra' Flats

Couldn't we all use a few more studs in our lives? Walk around the city in comfort without giving up your style in these Steven Alyra by Steve Madden multi-studded, pointy-toed flats. Pair it with jeans, skirts, shorts, & even dresses-- your look will never go flat ;-)

LaROK "Dare You To Stare Dress" & "Rock Princess Mini Dress"

Designers battle to get Hollywood stars to wear their clothes, but only a few have been as lucky as LaROK.
Launched in 2004 by L’Koral Inc. (the maker of 7 For All Mankind jeans), LaROK is designed collaboratively by a creative team spearheaded by Jenna Wilson & Cary Vaughan. Today its list of famous fans range from gossip girl Blake Lively & desparate housewife Eva Longoria to Taylor Swift & Victoria Beckham. The reason LaROK is so popular is because Wilson & Vaughan not only excel at colliding street-smart versatility with flirtatious glamour, they’re very good at using the customer as their muse. The team would make the effort to imagine the wearer’s adventures through work, parties, relaxing, & downtown; details are then meticulously considered (e.g., “Are the pockets are big enough for an iPod?”) & incorporated into the garments. It really doesn’t get any more appealing than that!
(Top) By itself or vamped up with accessories, the combo-style & colourblocked LaROK “Dare You To Stare Dress” will easily take you from your desk to the bar.
(Bottom) The LaROK “Rock Princess Mini Dress” is exactly that -- a sexy frock befitting rock royalty. Great detail in the form of the studded banding.

Friday, September 25, 2009


ASH Italia was started in Firenze (Florence), Italy in 2000 by Leonello Calvani, an Italian, & Patrick Ithier, a Frenchman who’d learnt shoemaking at Charles Jourdan's.
The duo’s vast fashion experience, their unique ideas, & their fresh sense of style are immediately apparent in ASH’s original s
hoes with ’tude, which have graced the pages of the slickest mags.
While ASH may not be a big-name brand in Asia yet
, it’s well-known in Europe to those with a discerning taste in fashion.
ASH also enjoys a small but successful presence in the US, attracting showbiz fans like Katie Holmes, Hilary Duff, Avril Lavigne, & Selena Gomez. In the video for “Mama Do (Uh Oh, Uh Oh)”, the hit single by new British singing sensation Pixie Lott, both the male & female dancers -- & Lott herself, of course -- looked chill in ASH Italia sneakers. (The video garnered enormous buzz & as at now has gained in excess of 1.7 million views on YouTube!)

Wednesday, September 23, 2009


Get ready for the new season with these simple but super-chic numbers from Vanessa Bruno.
(Top) Between its flattering shape, luxe fabric, & creative cut-outs, this short sleeve tunic-dress by Vanessa Bruno is sure to be a head-turner for any occasion.
(Bottom) A smooth, fluid silk look is imbued with a fabulous cowl neckline in this Vanessa Bruno top. An effortless option to throw on for work or lunch dates, with skirts or tailored trousers.

Eid Mubarak

Sorry, the ole' laptop crashed over the weekend & holidays. (Worst feeling ever!)
Happy belated Hari Raya Aidilfitri to our Muslim friends. Hope you all had a fulfilling & fashionable Eid Mubarak :-)

[Image: Mariyam Meefau Rasheed]

Tuesday, September 15, 2009

NEW ARRIVALS - Tuesday, 15 Sep

Hi dear friends!
Be the first to get these great new styles from wondermomo & Whoop!
3.1 Phillip Lim, Catherine Malandrino, D&G, Kenzo, LaROK, Nanette Lepore, Vanessa Bruno, Steve Madden, Beauty & Youth United Arrows, Journal Standard, & lots more!
One week to go before Raya :-)

Sunday, September 13, 2009

VANS VAULT Chequered Pony Pack

Since last Fall-Winter, big-name designers have been pouncing on the pony hair trend for bags & shoes. Sartorial, a capsule collection by Maison Martin Margiela, even featured coats & suits with the internal structure made of horse hair. (MMM is again driving the trend this season with its sneakers with pony hair upper.)
more casual, everyday pony hair accessories looks, consider these Slip-on LX & Chukka LX models by Vans. Decked out in the eye-pleasing traditional chequered pattern, the other main attraction of these shoes is of course the use of pony hair. Get 'em quick & turn some heads!
NOTE: These cool kicks are from the ‘Vans Vault’ lineup, i.e. collections produced in limited numbers using premium materials on existing classics, & available through only a select number of the boutiques.

Thursday, September 10, 2009

ELIZABETH and JAMES - One-Shoulder Dress

Movie star-classy, subtly sexy… with endless possibilities, this LBD by Elizabeth and James takes home the top prize for most versatile, while still being seriously hot!
Great for night or even day, this little number will make a big statement when paired with your favourite heels & bold gold jewellery.

D&G Printed Silk Organza Halter Dress

The younger, cheekier half of the Dolce & Gabbana empire, D&G, of course, needs no introduction. More club-inspired than the main collection, this “diffusion” line more than holds its own as a rep of ingenuity & flair.
This D&G floral print dress packs a pretty & flirty punch thanks to its flounce hem, ruffled trimmed neckline, & sultry halter cut. The perfect outfit for any warm day or night (or an island getaway!) when you want to bring the heat.

Saturday, September 5, 2009


Love, love, love Tretorn. With its rich history (established late 1800s) & a successful 'relaunch' into modern times, this is a real salt-of-the-earth brand that exudes healthy Swedishness.
A simple but impressive sneaker for laid-back days, the Tretorn Skymra WGT has a washed leather upper for an interesting look. Instead of traditional shoelaces, overlapping elastic straps on one side offer an asymmetrical design plus a secured
fit. For casual wear around the neighbourhood, shopping, etc, the Skymra WGT will slip on like a dream from the onset. Check 'em out!
Also available: Tretorn Skymra Puffer, with a
soft & lightweight nylon upper.

VANESSA BRUNO Blouse with Inset Lace

Vanessa Bruno knows a thing or two about modern romance, & this silk top with clever inset lace & long dolman sleeves is a stylish take on Fall's dark & lacey trend. Wear it for work, play (or both) & feel the love!

Friday, September 4, 2009

NEW ARRIVALS - Saturday, 5 Sep

This weekend at wondermomo + Whoop!: New jeans, shoes & etc arrivals for both ladies & gents, including Earnest Sewn, Steve Madden, ASH Italia, Onitsuka, Tretorn, Vans, & more!
To our friends from the US of A: Have a happy little break over the Labour Day weekend :-)