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Sunglasses are like jeans & shoes -- meaning you can never have too many (haha)! Here’s another shades line you must have at this moment:
Ksubi.
Founded in 2000 by a collective comprising of rag-tag Aussie surfers, Ksubi quickly grew into Down Under's favourite jeans/streetwear company. Apart from a slight hiccup due to alleged trademark infringement (you can read about it
here: "Tsubo sues Tsubi, and Ksubi is born"), the re-christened label has gone from strength to strength. Today Ksubi does more than just ultra-hip denim, making also unisex eyewear that transfers the brand's signature style -- fresh, artistic, with a healthy dose of attitude & humour -- onto your peepers.
The first letter in both 'Ksubi' (as well as its earlier name 'Tsubi') has always been silent, so that 'Ksubi' is pronounced as "soobie" in Australian accents, & "suebee" in the USA.
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The brand's eccentric ad campaign (09/10) seems to suggest that no matter what you carry on your head or wear as clothing, Ksubi sunglasses will be the first thing others notice about you.
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjBdQNosZsLntEUV1c_AxWASV4Zq8MqQ4UTjl9n5Ra7aTfwWPJhh27i8Vx6Kye77I2lhrLhgvcvf-YHL0I6tCg3fQtlzQOfSfQI0_K4w4ejkR_1Cudzc9BC1q8z6Ct9F0m_S6ET9CtJOk0/s400/KsubiEyewear+%283%29.jpg)
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Some of their designs may be non-traditional looking, but Ksubi eyewear is already quite a cult classic & enjoys a niche following.
Don't you wish this was
your sunglasses collection?
Photographer Paul Selby (of The Selby) took
pictures of Ksubi co-founder George Gorrow & his wicked workplace in Sydney.
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhJK6nwdlGUkR0Z7ofGL4B3bZqxI-wa7y9TTDN_vM_xB68DSizq4dWhOaK1vh7aLoSS4lWk1hUqCKT8gcZ3hU2BUIP2JUz40MaGrOvqMMm5kMziJXQFCSOGwj3YKrr2hqv1-AVPxHUmi9s/s400/Ksubi+Eyewear+%285%29.jpg)
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