The latest fashion buzz to hit Paris, The Kooples is the new brainchild of the Elicha brothers, who also founded the lauded French label Comptoir des Cottoniers. When Comptoir des Cotonniers was bought by the Japanese in 2006, the brothers found time on their hands to adapt their house signature to a new target: take the “couples” idea, combine it with the modern French “je ne sais quoi” -and a dash of rebellious attitude- and meld it into a diabolically hip, youth-arty-love version of the “Savile Row” look. Within just 3 months of opening, The Kooples has already opened up a whopping 20 stores, and are planning to open 150 more in the next three years, including outside France.Elegant yet sexy, this robe dentelle, cuir et satin (lace, leather and satin dress) by The Kooples is brilliantly put together to help you fill in the missing gaps in your closet.
(RRP €235)
The Kooples’ ad campaigns, always featuring real-life, stylishly-swathed couples of all types and shapes and colours (scouted from the street, Facebook, and Myspace -- what a concept!), never fail to create a refreshing visual landscape, further upping the brand’s cool factor.
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