"" wondermomo: STEFFEN SCHRAUT (Germany)

Thursday, December 2, 2010


German fashion doesn't make many headlines often, but surely Steffen Schraut is on the way to becoming his country's less starry equivalent of Phillip Lim, a.k.a. the man who truly knows how to make women happy.
As a young boy, the Dusseldorf-born Schraut discovered his passion for fashion as he enthusiastically paged through his mother’s fashion magazi
nes. After a successful career as a trend scout for renowned international brands, Schraut launched his own fashion line in the Spring of 2001.
Gifted with a sure sense for future trends, Schraut’s designs are indeed all about straightforward trendy styles. At the same time though, the fashion entrepreneur is also noted for translating cutting-edge trends into totally wearable pieces.

Pretty good looking guy, huh? Interestingly, this hard working a
nd industrious designer goes by the motto that the focus should remain fixed on the product, and not on its creator.
• Steffen Schraut Silk Blouse with Fabric Mini Rose Blossom
Rose, rose, I love you. This luxurious blouse features a stand-up collar, draped with feminine fabric roses. Elegant, cool and noble, pair this modern classic with a pencil skirt for the office, or with jeans or tuxedo pants for the evening.
(RRP €179)

• Steffen Schraut Belted Dress
The wide and straight cut on this tunic/dress is nice and figure-flattering. Lest you think it is a little too comfy, there’s a belt that accentuates the waist. Decorative reaped flutter sleeves further add party glamour.
(RRP €229)

The eye-catching Steffen Schraut AW2010-11 campaign, featuring Fanny Francois, was styled by Mira Uszkureit and shot by French heavyweight Gyslain Yarhi.
Trivia: A representation of being “well-defined and self-assured”, the corporate logo of Steffen Schraut is created by design-godfather Peter Schmidt, who in the last four decades also did the corporate identities of, among many, many, many others: Aigner, Chopard, Ebel, Hugo Boss, Jil Sander, Joop!, van Laack.

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