RICO Jeans (Japan)

Fashion stylists, who dress the stars or direct shoots and put together runway looks for prominent designers, were once fashion’s unsung worker bees. Not anymore. For a while now, stylists have become the new fashion icons. Their quirky look and glamour have inspired a flurry of fashion lines, product introductions and advertising campaigns; now they are practically fashion prophets for ordinary consumers and celebrities alike. Particularly famous for this, are the Japanese stylists.
One of the cluster of high-ranking male stylists in Japan today (with a huge clientele that includes many Japanese bignames -- pop diva Hikaru Utada is one), Tadashi Mochizuki expanded his field of activity and set up his own brand-cum-select shop Rico in 2002.
Greatly inspired by music subcultures, Mochizuki’s designs for Rico are non-traditional in technique with cutting-edge production and innovative eye-catching styles. What results is a label ahead of the trend curve that signifies style, creativity and pride to many loyal Mochizuki fans.


According to denim affectionados, for denim spinning, vintage treatment and cotton-blending, Japan is the indisputable world leader.
Check out these premium jeans from Rico, made entirely in Japan.
(RRP ¥25,200 ~ ¥33,600 -- Come find out our price and be pleasantly surprised!)


Rico operates three standalone boutiques (with a flagship in Daikanyama, the laid-back but trendy shopping destination a mere stop away from Shibuya) and is represented at 40 other reputable points of sale all over Japan, including cult store Loveless.