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Sunglasses are like jeans & shoes -- meaning you can never have too many (haha)! Here’s another shades line you must have at this moment:
Ksubi.
Founded in 2000 by a collective comprising of rag-tag Aussie surfers, Ksubi quickly grew into Down Under's favourite jeans/streetwear company. Apart from a slight hiccup due to alleged trademark infringement (you can read about it
here: "Tsubo sues Tsubi, and Ksubi is born"), the re-christened label has gone from strength to strength. Today Ksubi does more than just ultra-hip denim, making also unisex eyewear that transfers the brand's signature style -- fresh, artistic, with a healthy dose of attitude & humour -- onto your peepers.
The first letter in both 'Ksubi' (as well as its earlier name 'Tsubi') has always been silent, so that 'Ksubi' is pronounced as "soobie" in Australian accents, & "suebee" in the USA.
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The brand's eccentric ad campaign (09/10) seems to suggest that no matter what you carry on your head or wear as clothing, Ksubi sunglasses will be the first thing others notice about you.
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Some of their designs may be non-traditional looking, but Ksubi eyewear is already quite a cult classic & enjoys a niche following.
Don't you wish this was
your sunglasses collection?
Photographer Paul Selby (of The Selby) took
pictures of Ksubi co-founder George Gorrow & his wicked workplace in Sydney.
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