"" wondermomo: LaROK "Dare You To Stare Dress" & "Rock Princess Mini Dress"

Monday, September 28, 2009

LaROK "Dare You To Stare Dress" & "Rock Princess Mini Dress"

Designers battle to get Hollywood stars to wear their clothes, but only a few have been as lucky as LaROK.
Launched in 2004 by L’Koral Inc. (the maker of 7 For All Mankind jeans), LaROK is designed collaboratively by a creative team spearheaded by Jenna Wilson & Cary Vaughan. Today its list of famous fans range from gossip girl Blake Lively & desparate housewife Eva Longoria to Taylor Swift & Victoria Beckham. The reason LaROK is so popular is because Wilson & Vaughan not only excel at colliding street-smart versatility with flirtatious glamour, they’re very good at using the customer as their muse. The team would make the effort to imagine the wearer’s adventures through work, parties, relaxing, & downtown; details are then meticulously considered (e.g., “Are the pockets are big enough for an iPod?”) & incorporated into the garments. It really doesn’t get any more appealing than that!
(Top) By itself or vamped up with accessories, the combo-style & colourblocked LaROK “Dare You To Stare Dress” will easily take you from your desk to the bar.
(Bottom) The LaROK “Rock Princess Mini Dress” is exactly that -- a sexy frock befitting rock royalty. Great detail in the form of the studded banding.

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