"" wondermomo: ASH ITALIA Footwear

Friday, September 25, 2009


ASH Italia was started in Firenze (Florence), Italy in 2000 by Leonello Calvani, an Italian, & Patrick Ithier, a Frenchman who’d learnt shoemaking at Charles Jourdan's.
The duo’s vast fashion experience, their unique ideas, & their fresh sense of style are immediately apparent in ASH’s original s
hoes with ’tude, which have graced the pages of the slickest mags.
While ASH may not be a big-name brand in Asia yet
, it’s well-known in Europe to those with a discerning taste in fashion.
ASH also enjoys a small but successful presence in the US, attracting showbiz fans like Katie Holmes, Hilary Duff, Avril Lavigne, & Selena Gomez. In the video for “Mama Do (Uh Oh, Uh Oh)”, the hit single by new British singing sensation Pixie Lott, both the male & female dancers -- & Lott herself, of course -- looked chill in ASH Italia sneakers. (The video garnered enormous buzz & as at now has gained in excess of 1.7 million views on YouTube!)

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