BEN SHERMEN (England) Men's Underwear

Though you might never have heard of Arthur Benjamin Sugarman, you surely must recognise Ben Sherman: the name of Sugarman’s iconic mostly-menswear label. Based in the southern seaside city of Brighton, England, Sugarman launched his clothing company in 1963 — the moment when fashion and music converged and the rocker style was born — that quickly caught on with stylish young gents across the UK. Ever since, Ben Sherman has served as the go-to source for well-dressed Anglophiles, post-modern mods, and in-the-know music buffs in Great Britain and beyond.

As it happens, Ben Sherman also offers an underwear collection — basics which feature soft cotton/modal blend, sexy hues, contemporary cuts, and a fit that is better than a globe. ;-)

(RRP US$40 - US$48)

POLO RALPH LAUREN Boxer Briefs

Who said underwear has to be boring? These boxer briefs from Polo Ralph Lauren give your underclothes all the character you’ve ever wanted, without sacrificing clean lines or sensible designs. Plus, the cotton blend material and elasticised waistbands are so super comfy, you’ll hardly feel you’re wearing them.
(RRP €39.95)

DIESEL Men's Swim Shorts & Trunks

How long has it been since you got new swimwear? If you’re still using your Speedo from 8 years ago cause it’s, well, “still in great shape”, it’s probably time for a poolside upgrade :-)

This Summer, it’s all about the ’70s, short-length swim shorts. From the Diesel swimwear collection, these short swim trunks with “Diesel Ind. 1978” printed across the back also feature a double waistband (i.e., a floating underwear waistband sitting above the waistband of the actual shorts), which gives the illusion of the very popular look of -heh heh- your underwear peeking out. Throw on these trunks and enjoy the sun!


Or if you prefer hitting the pool/beach with minimalist style, these Diesel swim shorts with just a logo accenting the left hem are simple yet just as ready to take you on all kinds of wet and wild adventures.


Also, coming soon: Underwear from the Diesel 'Fresh and Bright' collection. Not too long in the leg, comfy, and very supportive where it counts, these close-fitting men’s trunks come in darker shades as well as colours yummier than rainbow sherbet ice cream :-D

H&M Men's Underwear

Superheroes have invaded these underpants by Swedish chain H&M!
Aesthetically pleasing beyond words for the gents, or -- hehe, if you happen to be a supportive nerdy girlie -- such fun things to give your comic character-loving man :-)