DR. MARTENS for ROYAL MAIL (Exclusive)

At first glance, this special edition Dr. Martens looks ordinary enough. However, this shoe is not just any kind of special edition. It is made, exclusively, for UK’s national postal service, the Royal Mail. With a Royal Mail logo embossed on the heel, a higher-quality insole (industrial grade - so that the good mailman can walk a mile and not feel a thing), but without the usual yellow stitching, this unassuming yet versatile shoe will give your feet crazy amounts of comfort and could just be your most loyal colleague from job to job.
And since it is not for sale anywhere, if you want one of these, you will have to convince a Royal Mail employee to give them to you, or, come to wondermomo :-)

DR. MARTENS Floral 1460 8-Eye Boot

In sync with the huge vintage/Victorian/floral trend this season, the 19th and 21st centuries come together beautifully in this Dr. Martens 1460 8-eye boot. A sweet combination of a strong boot silhouette and a delicate pattern, the durable canvas upper is covered in a richly detailed vintage rose print worthy of a Windsor Castle drawing room. With great flexibility and weather-resistant durability (thanks to the Goodyear welt and the signature air-cushioned PVC outsole), this Victorian boot will make sure you always arrive in time -and style- for tea time :-)
(RRP US$130)
Senior witch Luna Lovegood dons her Dr. Martens floral 8-eye to fight evil in 'Harry Potter and the Deathly Hollows'.

50 Years of DR. MARTENS

Cinderella's fragile glass slipper it may not be, but Dr. Martens certainly has just as storied a life.
Still favoured by punkettes and postal workers alike, the British shoemaker is celebrating its 50th anniversary this year -- the iconic DM 1460 boot was named after 1 April, 1960, the first day of production! -- with a collaboration that represents the spirit of the peeps who’ve worn Docs over the past half a century.
Ten international contemporary bands were called upon to record their version of a cult classic track, and ten film-makers were enlisted to film an original accompanying video.

One of these songs was British jazz and electronic outfit Cinematic Orchestra’s rendition of “Lilac Wine”, a tune made popular in 1994 by Jeff Buckley. The aesthetic for the MV (created by Vanessa Marzaroli) is truly stunning: a black-and-white marriage of music and graphics -- inspired by delicate Spencerian calligraphy -- that flows from the concept of a heartbroken lover writing a letter and that beautifully captures the poetry and nuance of the moving song.

Trivia: Didja know that before they captivated the youngsters, Dr. Martens’ comfy and sturdy air-cushioned soles were a big hit with housewives? (80% of sales in the first decade went to women over the age of 40 -- no kidding.) Then in the late 60s, skinheads started wearing DM boots. By the late 70s, the footwear label had gained popularity among British punk rock and New Wave musicians, and soon many music fans were also wearing them. From there, the boots and shoes transcended to other youth subcultures.

DM founder Dr. Klaus Märtens and partner Dr. Herbert Funck converted rubber from abandoned airfields into the perfect sole.


DM boots signed by the Spice Girls in the 90s.


Lourdes 'Lola' Leon with dad, mum, and Docs.


Check out the range of Dr. Martens instore -- including the Dr. Martens x agnès b crossover :-)

50 years of DR. MARTENS

Everything old is new again, & who better to solidify that archaic adage than Dr. Martens!
Yes, it's official: Dr. Martens are hot, again. They're in all the mags/blogs/city streets -- especially in Japan, where they're selling faster than hotcakes, doughnuts & Transformer movie goods -- & all the hip European kids are wearing 'em. Dr. Martens for men are popping up on stylish punkettes like Daisy Lowe, Agyness Deyn, Erin Wasson & Irina Lazareanu. Even the eternally-cool Johnny Depp reportedly ordered Dr. Martens as party favours (!) for his daughter's birthday party. Oh & Depp wears them to his movie premieres all the time, of course.
From the looks of things, the revival of these iconic shoes -- remember your favourite pair from your days of teen/post-teen rebellion? -- is only going to get bigger. After resurfacing with new styles & successful collaborations with Stussy, Beams Japan & Yohji Yamamoto, Dr. Martens has hooked up with Raf Simons, producing special capsule collections & some pretty crazy gladiator sandals for men. A pair of Dr. Martens worn with the right outfit somehow looks fresh, cool, & modern -- it may seem to defy logic a little, but hey, it works swell!

The Dr. Martens boot, known also as Doc Martens, Docs, & DMs, was originally developed by two German doctors, Dr. Maertens & Dr. Funck, who made the shoes, with air-conditioned soles, for sale to German women with foot trouble. In the 1950s the concept was spotted by boot manufacturer Bill Griggs of Northamptonshire. His family firm made the famous bulldog boot used by the British army, but they were looking for a new product. With the permission of the German doctors, the family business made some key changes to the design &, from 1960, sold them as workmen's boots. The boot became a fashion statement, & there are now more than 250 different styles of Dr. Martens footwear sold in over 78 countries. ('Dr. Martens' is an anglicised version of 'Dr. Maertens'.)
Incidentally, to celebrate the upcoming golden jubilee of its most classic boot (the "1460" or cherry red 8-hole, born 1 April, 1960), Dr. Martens had invited designers & artists from Britain & around the world to give the boot a makeover. The results are pretty zany & wacky -- go here to see all 69 impressions.
Some of our faves (by Kansai, Benjamin Cho, & Sean John, respectively):-