"" wondermomo: THEORY Two-Tone Shirtdress

Wednesday, July 1, 2009

THEORY Two-Tone Shirtdress

Theory found a clever way to style a blouse & pencil skirt: by putting the two together & cinching it with a built-in belt. What you get is a two-tone, colour-block dress -- nice & sophisticated for the office, don't you think? Goes great with bare legs, pumps, stilettos, or a fitted blazer!
* Also available in white/black combination. Other chic Theory pieces in store, too!

Theory is a fashion house based out of NYC. Launched in 1997 (by third-generation doyen of the garment industry Andrew Rosen & friend Elie Tahari), Theory became a phenomenon of the U.S. contemporary designer-wear market in the sense that it achieved significant success without any traditional fashion PR -- no outdoor posters, no in-store events, no products in Oscar goodie bags.
This "anti-brand" ideology did not change even after the label was sold to Japanese firm Link International (now LTH) in 2003. (Rosen stayed on as president & now heads up other brands in the Link portfolio as well, including Helmut Lang & Uniqlo.) Today, still content with its low-key public image, Theory continues to churn out collections known for their uncomplicated silhouettes, quality, fit, & most notably, for being almost impossible to identify.

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