![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh0jzTh8Y8zB1G7-xP02Cv5f-IcxCEugpJPMsVPm_mcCqhKCsvCXfnbLqDYj4rtYDH9t4URUczyax8FBzj8Bf-oi0jpP7x4XuZxVsa0JrL6viZlLWf5UZ-eWwFsORUv8bR0sxhojBDhVyE/s400/Earnest_I.AM.jpg)
The original Earnest Sewn, the "next big thing" from former co-founder of Paper, Denim & Cloth Scott Morrison, was built as a luxury jeans brand with a "sewn in earnest" philosophy free of assembly-line production. Since its 2004 roll-out, a huge celebrity following at the hipper end of Hollywood star spectrum has quietly sealed the status of Earnest Sewn jeans as the off-duty uniform for the stylish. The diffusion line Earnest I AM (launched Jan 2008), meanwhile, references a more contemporary approach to jeans -- clean washes, straightforward fits, minimum design flourishes. Although lower-priced, rest assured the collection has stayed true to Morrison's vision of pride in workmanship & commitment to authenticity. Just the thing for the denim devotee who in the future might move on to Earnest Sewn.
No comments:
Post a Comment