"" wondermomo: IRO (Paris) Ruched Dress

Thursday, July 4, 2013

IRO (Paris) Ruched Dress

Part of the new 'French Wave' (along with Maje, Sandro, Zadig & Voltaire, among others), Iro has become incredibly popular both and France and internationally in the last few years. Clever ruching makes this Iro design supremely flattering. The abstract print diverts the eye away from any—ahem—problem areas, while the soft, very slightly stretchy silk creates a comfortable fit. Just add killer heels (or sexy flats) and you're good to go!
(RRP US$472)

Launched in 2004 by brothers Laurent and Arik Bitton, Iro’s energetic, exciting clothing are inspired by the trendy, jet-setting crowd. Iro has been one of the French fashion scene’s biggest success stories of late, currently operating stores in Paris and New York, as well as new boutiques in Marseille and Beirut. The mixture of streetwear and luxury influences has proved a recipe for success, so much so that Iro began offering menswear last year. Incidentally, Iro owes its name to the Japanese word for ‘colour’.

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