"" wondermomo: STEFANEL (Milan) Printed Dress

Sunday, March 27, 2011

STEFANEL (Milan) Printed Dress

Now that the birds are singing, flowers are blooming, you need a pretty piece to wear while you bask in the arrival of Spring. Featuring a soft watercolour-effect print depicted in splashes of sky-blue, purple and white, this charming frock from Stefanel Milan is just the thing to welcome the new season in. The dress drapes beautifully over your body, with a ribbon which can be wrapped around to give a more fitted look. Add flirty espadrilles, a floppy sunhat, and a basket-weave purse for a look as fresh and lovely as a tropical breeze!
(RRP £170.00)
The history of Italian label Stefanel began in 1959, when a small factory producing knitwear was opened in a small town Ponte di Piave. Today Stefanel Milan is not only a hugely popular contemporary brand in Italy (with over 600 stores in the country alone), it is also represented internationally in more than 700 locations. Stefanel also churns out gorgeous campaigns --fronted first by Gisele Bündchen (six seasons) and later Daria Werbowy (three seasons now), all photographed by Mario Testino-- that embody the company’s great taste.

As part of a complete rebranding effort that started a while ago, Stefanel sought out London firm Sybarite (who also does the vibrant ID of Marni stores) to create a modern and sexy new shop concept that's won much appreciation. See more here.

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