You may be thinking, hmmm, Admiral Footwear is not exactly a "famous" brand to be worn on your feet -- especially since we've got so many cool selections to pick from, hehe -- but we betcha didn't know that this is a highly desirable label in the fashion section of Japan. (The retro-styled SS2009 collection, for example, is selling out fast there.)This Japanese sensation actually started life as a World War I military clothing factory in 1914 in the UK, producing uniforms for the British Royal Navy. Embracing their sailor roots, the company adopted its logo from the cuff mark of a British Admiral. After the war Admiral looked toward sports, taking its knowledge of Navy uniform design & production & incorporating it into rugby, football, tennis, & cricket clothing. It wasn’t long before the newly designated sportswear brand became enormously popular in Britain. Admiral enjoyed international popularity in the 1970s & 1980s when the brand supported the national football team of England. The brand eventually slinked away from the spotlight, but has discovered newfound success in the Japanese hip & haute sneaker market -- particularly in the last 4 years.
With the fashion world today generally taking significant direction from Japan, Admiral is set to surge into an exciting new field as it approaches its centenary in 5 years' time (2014)!
Admiral Sneak-Facts:-
• Admiral is distributed through Sojitz General Merchandise Corporation Japan.
• Many Admiral models are named after towns & villages in Britain.
• Admiral was the brand of choice for the national football team of England from 1974 to 1984.
• Members of Japanese bands Bonobos, Galactic, Cool Wise Men, & Good Luck Heiwa are all Admiral Footwear wearers.
Source: アドミラルフットウェア, Sneakerpedia/Sneakerset
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