The Helmut Lang brand was created by Austrian designer Helmut Lang in 1986. With his serious, intelligent & inspirational designs, Lang reigned supreme over the ’90s fashion world. In 1999 Lang entered into partnership with Prada. It was not a lasting union. After Lang left in 2005, Prada sold the trademark to Link Theory Holdings, a Japanese company that also owns the Theory label. American-New Zealand designer couple Michael & Nicole Colovos (the founders of Habitual) were hired on the recommendation of Vogue editors. The pair announced that they were so respectful of Lang’s revered legacy, they had no intention of recreating his work. Instead, the new team has won encouraging reviews by making Lang's utilitarian roots more accessible, both aesthetically & financially, to the general public. Minimalism for the masses, so to speak.The revived Helmut Lang collection maintains the clean, linear lines of the original, but loses the harsh, severe aspects. Featuring a back centre seam that provides the sort of subtle detail that serves as a Helmut Lang hallmark, this stretch cotton poplin dress-shirt is an apt example of the continued albeit altered spirit of the brand.
In white or black. Smooth finish, slim fit. Coming soon!
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