Burberry Blue Label Men's Jeans

A unisex collection launched in 1996 for the Japanese market, Burberry Blue Label is more than just a spin-off line of the high-end designer brand. Featuring practical designs and refreshing colours, its mission was to bring the popularity of Burberry back to younger market sectors in Japan. Licence holder and designer Sanyo Shokai cleverly got trendy songstress Amuro Namie to don a distinctive Blue Label plaid mini-skirt during her 1997 marriage press conference. This triggered a phenomenal boom and successfully reversed Burberry’s aging image, subsequently propelling Blue Label into the biggest growth segment for the brand globally. Still somewhat under-the-radar in the West, Burberry Blue Label is as hot as ever in Japan and lately has been basking in the attention of Hong Kong/Taiwan stars and fans.
FQK51-505 One Wash (Bio Stone) Denim. New Arrival.