Cut as simply and as efficiently as possible, with a sense of detail and a colour pallet both neutral and contemporary: that is how the LOFT design by... products are defined.
Created by Patrick Frèche -a retail expert and arts enthusiast- in Faubourg Saint Honoré, Paris, lifestyle brand LOFT Design By… is now 22 years old, with a sterling reputation for its paired-down luxury basics for men, women and children.
The label is also known for applying unique treatments to fabrics to enhance the look and wear-comfort.
For founder Patrick Frèche, clothes are an affordable luxury which should never overpower the person wearing them. These LOFT design by... men’s T-shirts --in either round neck or a gentle V-collar-- offer a cool vintage touch and an inimitable softness - as if they have been worn forever.
(RRP €55.00)
With visible brickwork, metallic lamps and industrio-bourgeois ambiance, LOFT design by... boutiques are clear, airy spaces that project the label’s ‘loft’ spirit.
