"" wondermomo: GAGA MILANO (Italy)

Friday, December 2, 2011


Guys and girls, bring some swagger to your wrists with Gaga Milano!
Unique and fabulous, these addictive Italian watches – with manual winding (similar to Panerai’s basic movement) – will not only amp up your usual arm styling, they are unerringly giftable, too (beats the Christmas tie!). Go ahead, make a few lucky wrists happy!

Like boyfriend jeans and borrowed-from-him button-downs, there is something very attractive about a big watch dangling off a woman’s delicate wrist. (Gaga Milano watches are for both guys and gals.)

Founded in 2004 by Ruben Tomella, Gaga Milano is a collection inspired by irony, shapes, and colours. The brand evolved from the concept of attaching a strap to an 18th century pocket watch, allowing it to be worn as a wristwatch. Gaga Milano’s rising popularity has benefited from the favour of the sports star set, prompting the brand to pick 2011 Asian Cup MVP Keisuke Honda as its first international ‘poster boy’. The company recently opened its fourth boutique in Tokyo.

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