"" wondermomo: SCOTCH & SODA Menswear (Amsterdam)

Wednesday, October 7, 2009

SCOTCH & SODA Menswear (Amsterdam)

Where Paris & Milan represent the traditional couture industry, Amsterdam-- a city that’s never short of multicultural creativity & quirky attitude-- offers a more dynamic alternative. One fast-growing Dutch label enthusiastically supported by young-minded guys in Europe (& more recently, the States) is Scotch & Soda. With a name like that & an impressive network of 4000+ points of sale in 29 different countries, this brand has got to have something great going on behind the scenes. As DNR magazine (the premier weekly news magazine of men's fashion & retail) put it: “It's that price-value combination & an appealing Abercrombie-meets-Trovata aesthetic that have helped Scotch & Soda grow…” The quality of washes/treatment & the level of detail really make this brand stand out from the crowd, yet price points are more reasonable than many fellow European labels.
Incidentally, Scotch & Soda’s latest development (launched Fall 2008) is a new kidswear line for little boys aged 4 - 14 years. Fuss-free & urban cool, the clothes are exact copies of the brand’s adult collection, taking the “mini-me” complex to a new level!

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